Traditional recruiters hunt. They search for whoever fits a job description, cold-message passive candidates, and deliver a shortlist of people who’ve likely never heard of your company and couldn’t tell you what makes it worth joining. The fee reflects the search — not the fit, not the culture, and certainly not any understanding of what you’re actually building.
That’s the model. And it’s broken.
Attract, Don’t Hunt
The best candidates aren’t sitting on job boards waiting for a cold InMail. They need to be attracted — through video, targeted messaging, and storytelling that speaks to your company’s values and vision. When you lead with marketing, candidates come to you already interested. Already aligned. They know who you are before they’ve submitted a single application.
That approach requires a real team — people with skills across marketing, writing, videography, and social media — backed by a recruiting process built for speed and accuracy. It’s a fundamentally different way of finding people, and it produces fundamentally different results.
It also costs a lot less to do it this way.
Why the Model Breaks on Price
Traditional recruiters charge a percentage of on-target earnings — typically 15% to 30%. Hire someone at $120,000 and you’re looking at an $18,000 to $36,000 fee. Per hire. That number doesn’t reflect effort or fit. It reflects a hunting model where the fee scales with salary because that’s the only variable they can attach it to.
The percentage model also means you have no idea what hiring will actually cost until the invoice arrives. That’s not a budget. That’s a surprise.
Fixed Price. Real Planning.
Because we lead with marketing rather than search, we’re able to offer something traditional recruiters can’t — a fixed price. Before a single candidate is contacted, you know exactly what the project costs. Hiring five people? You know the number going in. Building a Q3 budget? Hiring is a real line item, not a variable you’ll reconcile later.
That predictability should be the baseline for any business decision. Somehow, in recruiting, it almost never is.
On average, our clients pay 70% less than they would with a traditional firm — not because we’ve cut corners, but because a marketing-first approach is simply more efficient than cold outreach at scale.
Hire Like It’s a Real Project — Because It Is
Hiring has a scope, a timeline, and a cost. You should know all three before you begin. The companies we work with deserve a recruiting partner who operates that way — one who leads with attraction, not a search bar, and backs it up with a number you can actually plan around.
Traditional recruiters don’t work that way. That’s exactly why we built something different.
