Latest articles

Employer Brand Evolution

Is it Time to Revitalize Your Employer Brand?

Hire more effectively by updating your Employer Branding to accurately reflect where your company is and where it is going. Here are 5 signs its time to update your employer brand.

Holiday Party in Hybrid Office

5 Holiday Party Ideas for a Virtual or Not-So Virtual Team

Celebrating the holiday season is important for your team and fostering a positive workplace culture, even if you’re remote.

candidate personas

How to Build a Candidate Persona

A candidate persona is far from just your imaginary, perfect hire; it embraces a data-driven approach to finding the right candidate for your startup.

Onboarding a new employee

3 Tips to Building the Startup Onboarding Program You Need

How to have an effective onboarding process. Ensure your onboarding strategy sets up your team and your new hire for success.

woman examining documents

Offer Stage Essentials: Closing the Right Candidate

The offer stage is a critical step to finding and hiring the right candidate for your startup - don't let the right person slip away!

Remote Work Desk Set Up

3 ways COVID has permanently changed recruiting and onboarding

COVID-19 pushed us to rethink previous workplace and culture norms. With a bigger shift to distributed teams, recruiting and onboarding are forever changed.

Questions to ask when hiring

Hiring For Your Startup? The 4 Questions You Need to Ask First

Ensure your startup is ready to hire by asking these four questions and hire the right person for the right role to solve the right problem.


Conduct Efficient Interviews to Better Build Your Startup

Cut your hiring costs and speed up your hiring process by standardizing your candidate interview process.

Woman Being Interviewed

The 5 Traits Startups Should Look for When Hiring

Hire more successfully and reduce employee turnover by looking for these character traits when interviewing candidates for your startup.

Create Brand Ambassadors

8 Ways to Turn Your Employees into Brand Ambassadors

Leverage your employees' networks and create engaged, passionate and creative brand ambassadors to help build your startup dream team.

Should Job Seekers Be Compensated?

Compensating candidates during the hiring process can ensure your new team member is a good fit for the role and your company.

How to Find the Right Candidates for Your Startup

Hire the right people for your startup. These four key elements will help your team ensure the candidate's values, skills and behaviours align with your company.

4 Ways to Humanize Your Employer Brand 

Build your employer brand to be relatable, reachable and believable and watch it effortlessly attract the top quality candidates you've been struggling to bring into your startup.

Your Employees Are Your Employer Brand

You want candidates to understand who you are and believe in your mission before they get to you? The key is keeping your employees happy. Don't just put your needs and vision in job postings - look inward and try to reflect what is working for your current staff.

Using KPIs and Metrics for Data-Driven Startup Hiring 

You might have killer content and a great employer brand, but to hire successfully, you need to have SMART goals for your recruitment marketing strategy just as you would for a product. Hire fast and reduce turnover by tracking your metrics and KPIs.

4 Startup Career Page Mistakes You Can Easily Avoid

Get ahead of these 4 common startup career page mistakes to jump-start your recruitment strategy and build your startup with the right people.

8 Candidate Sourcing Strategies That Will Grow Your Startup

Learn to effectively source the right candidates for your startup and make your recruitment process easier. Leverage your current employees, re-engage past candidates and make it easy for job-seekers to apply to your positions.

Tech Startups – Remote Work or Back to Work?

As the discussion around going to back to the office becomes more relevant, have you decided how your tech startup will handle the transition? We discuss the challenges and benefits of returning to the office, going fully remote, or finding a hybrid between the two.

How to Attract the Right Talent to Your Startup

There are 5 things you need to nail down when building a winning hiring strategy: career page, employer value proposition, targeted personas, social media and actionable goals. Reduce turnover and start focusing your energy on growing your startup.


How to Hire Software Developers for Your Startup

Hiring a software developer at a startup really has two phases and comes down a few key best practices. Here’s exactly how you can grow your Seed and Series A company with talented software engineers.