Category: Employer branding

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The Impact of Your Employer Value Proposition (EVP) on Candidate Applications

Once you've built your Employer Brand, developed your Employer Value Proposition and implemented your new recruitment strategy it's time to start hiring the most qualified candidates and continue to build your talent pool.

5 Ways To Make Your Employer Branding More LGBTQ+ Inclusive

Ensure your Employer Brand is inclusive and highlights your company values. Here are 5 ways to make your messaging more LGBTQ+ inclusive inside and out.

Your Startup Has an Employer Value Proposition (EVP) — Now what?

With an established employer brand and your researched Employee Value Proposition (EVP) completed you're ready to implement it!

How to Develop an Employer Value Proposition (EVP) for Today’s Candidate

As the centerpiece of your employer brand, your EVP plays a vital role in attracting the right candidates and ultimately, hiring the right people to lead your business to success. Here’s exactly how to do it. 

The Number One Reason Startups Are Struggling to Hire

Startups face several obvious disadvantages while attempting to attract top talent: they are for the most part unknown; they are perceived as high-risk; and for many startups, the employer brand messaging has not been fully developed.

Build a Strong Brand That Benefits Your Scaling Business

Building a strong brand is an important step for any scaleup. A strong brand helps communicate your company culture, employer brand and purpose. Increasing your brand awareness can help build your company and attract the right talent.

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Keep Recruiting, Despite COVID-19

If you’re like a lot of leaders in startup and scaleup companies, you likely put a lot of things on hold with the onset of the COVID-19 crisis – including your hiring. If you stopped recruitment too, it’s time to get that engine fired up and running again.

How To Respond to Negative Employer Reviews on Glassdoor

If you’re an employer, you might receive a negative review on Glassdoor. With the right tools and techniques you can respond effectively and professionally, maintaining your positive brand and reputation.

Recruiting Effectively with Social Media: Which Platform Is the Best?

Understand the most effective social media platforms to align with your recruitment strategy.

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